Want To Measure Social Media? Just Shut It Off.
December 14th, 2009
After reading this article (http://tinyurl.com/yhjzluo) on CMOs intentions to hold social media accountable in 2010 after testing it in 2009, I couldn’t help but wonder what would happen if they just shut it down? Unfortunately, we’ve created an imbalance in the online advertising industry between metrics and brand. While online advertising is highly [...] Read More >
Industry Giants & the Social (Media) Experiment
December 8th, 2009
It seems that in today’s world, social media is king. There are hundreds of “gurus” and “swamis” flaunting their cutting-edge social networking knowledge. However, in truth, I’d say it is a little more complex than updating Twitter and interacting with Apps on Facebook. The real beauty of social media is its ability to change on [...] Read More >
Longwood University Teams with RedShift Again
November 3rd, 2009
November 3, 2009
For immediate release:
Longwood University using non-traditional method for recruitment
Longwood University has once again employed RedShift to manage its newest online advertising display thanks to the success of last year’s digital media campaign.
RedShift, LLC, a division of WFofR Inc., has been retained by Longwood University, and agency partner CRT/tanaka, to manage an online [...] Read More >
New Girl in Town
October 27th, 2009
RedShift is expanding. Our latest addition is Kristin Thompson, recent 2009 William and Mary graduate and Facebook-er extraordinaire. Kristin majored in European Studies and Marketing during her time at W&M and spent more than a year traveling around Europe and squeezing her parents dry. Recently, Kristin has worked with the Hoople Group and volunteered her [...] Read More >
River City Shout Out!
October 5th, 2009
Not what you’d expect to see from your local Chamber of Commerce but maybe it’s what you should see. Fun look at what our cozy little city by the river has to offer.http://bubble-cast.com [...] Read More >
RedShift is helping out at the Pop-Up Marketing Shop
October 5th, 2009
Come see us today in Innsbrook at the Pop-Up Marketing Shop hosted by The Hoople Group. We’re hoping to help boost the local economy by providing businesses with free marketing advice. Check out www.hooplegroup.com for more details. Spread the word! Read More >
RedShift hired by Richmond law firm.
September 15th, 2009
We’ve been hired to help a very prominent law firm in Richmond with their rebranding, website development and online marketing but we’re sworn to secrecy on the identity for just a little bit longer so that will have to wait. This is going to be a fun and challenging project! Stay tuned for more details. Read More >
Where do you stand on the usefulness of Twitter?
August 20th, 2009
There has been quite a bit of discussion these days about the relevance of Twitter. Many find it to be nothing more than an echo chamber for online marketing gurus who love to tout Twitter’s undeniable power as a social medium that mere mortals can’t seem to grasp while others think it’s little more than [...] Read More >
RedShift hired to develop a new website for Super-Server
August 18th, 2009
We’re thrilled to be working with the great folks at Super-Server, a technology solutions firm based in Richmond, VA. Super-Server turned to RedShift to design a brand new website to reflect their new identity. Sorry, I can’t reveal their new identity yet but the new site will be launched soon and we’ll be sure to [...] Read More >
RedShift Launches at the Retail Marketing Expo
August 14th, 2009
We finally got to show off our new identity at the Retail Marketing Expo at the Greater Richmond Convention Center. It was great to catch-up with friends, clients and colleagues and talk to local retail merchants about helping them grow their business through strategic online advertising and branding efforts. We received great feedback [...] Read More >