RedShift Signs Goodman, Allen & Filetti, Expands Legal Marketing Services
June 24th, 2010
One of Virginia’s most prestigious law firms, Goodman Allen & Filetti, has joined the client roster of RedShift. With offices in Richmond, Norfolk, Arlington, Williamsburg, and Charlottesville, Goodman Allen & Filetti hopes to grow their client base with the help of RedShift.
RedShift has been contracted to create the firm’s new website and develop a communications platform that reflects Goodman, Allen & Filetti’s [...] Read More >
RedShift visits client, Pocono Raceway
June 14th, 2010
http://bubble-cast.com [...] Read More >
Online Advertising – Big Brother is Watching – So What?
June 3rd, 2010
I really can’t understand all the recent hullaballoo about privacy concerns and online advertising. First, let me be clear, I’m a firm believer in protecting privacy, especially my own, and I recognize the potential for abuse which can and should be regulated, but I have no problem with my online behavior being profiled so [...] Read More >
A Little Chest-Thumping Never Hurt . . .
April 26th, 2010
It’s always nice to get a little pat-on-the-back from a client; so please forgive our boastfulness and allow us to share a client’s recent testimonial:
“RedShift’s innovative and creative approach helped our firm create a compelling brand identity and website. They really took the time to work with the principles in the firm to understand and [...] Read More >
Pocono Raceway Taps RedShift for Online Media
April 16th, 2010
RedShift has been hired by Pocono Raceway (www.poconoraceway.com) to handle their online media planning, buying and creative. We’re psyched to be working with such a cool group of people on the NASCAR scene! If you live anywhere near the Pocono Raceway you will probably see our ads in the weeks leading up to the June [...] Read More >
Support Your Local Boys & Girls Clubs
April 3rd, 2010
Please take a minute to watch this video about how the Boys & Girls Clubs of Metro Richmond made a positive impact on this young man’s life. These clubs are literal saving the lives of young people throughout the U.S. every day. Please contact your local Boys & Girls Clubs to see how you can [...] Read More >
New Clients Join the RedShift Family
March 11th, 2010
We’ve been awfully busy at RedShift these days; responding to proposals, designing websites, planning online media campaigns, strategic planning . . . you get the point. Anyway, we wanted to take a minute to recognize and welcome two new clients to the RedShift family.
Constant Joy is a subscription based greeting card service located here in Richmond, [...] Read More >
Want To Measure Social Media? Just Shut It Off.
December 14th, 2009
After reading this article (http://tinyurl.com/yhjzluo) on CMOs intentions to hold social media accountable in 2010 after testing it in 2009, I couldn’t help but wonder what would happen if they just shut it down? Unfortunately, we’ve created an imbalance in the online advertising industry between metrics and brand. While online advertising is highly [...] Read More >
Industry Giants & the Social (Media) Experiment
December 8th, 2009
It seems that in today’s world, social media is king. There are hundreds of “gurus” and “swamis” flaunting their cutting-edge social networking knowledge. However, in truth, I’d say it is a little more complex than updating Twitter and interacting with Apps on Facebook. The real beauty of social media is its ability to change on [...] Read More >
Longwood University Teams with RedShift Again
November 3rd, 2009
November 3, 2009
For immediate release:
Longwood University using non-traditional method for recruitment
Longwood University has once again employed RedShift to manage its newest online advertising display thanks to the success of last year’s digital media campaign.
RedShift, LLC, a division of WFofR Inc., has been retained by Longwood University, and agency partner CRT/tanaka, to manage an online [...] Read More >